Energy Mix
FUEL60
Carbohydrate
60 g
Sodium
600 mg
Flavor
Lemon-Lime
Product No. 001
Cycli Rec
Ride. Recover. Repeat.
A broad-spectrum CBD-containing recovery-support formulation developed for cyclists and active adults — the founding proof of Eljays' science-to-shelf philosophy.
Concentrated
Cycli Rec 15 ml
Total CBD
600 mg
Concentration
40 mg/ml
Standard
Cycli Rec 30 ml
Total CBD
600 mg
Concentration
20 mg/ml
Formulation
Considered ingredients.
A broad-spectrum cannabinoid formulation supported by considered co-actives. Directions for use and permissible claims align with the product's final regulatory classification.
- MCT (coconut)
- Broad-spectrum CBD
- Myrcene
- Beta-caryophyllene
- Terpinolene
- Ocimene
- Panax ginseng
- Resveratrol
- Ascorbyl palmitate
- Permitted flavouring
- Sucralose
Origin story
Born in Pondoland.
Built for recovery.
Founder Lubabalo James Mnyaka was born and raised in Pondoland — a rural region of the Eastern Cape long associated with cannabis cultivation.
As a medical microbiologist and cyclist, he wanted a product that could form part of his post-ride routine — and a business model that keeps more of the value chain inside African hands.
Cycli Rec is Eljays Product No. 001 — the first proof of the company's science-to-shelf philosophy.
Product Range No. 002 · Coming Soon
Cycling Nutrition
Cycling nutrition, built to count.
Fuel the work. Replace what is lost. Recover deliberately. Clear ingredients, declared doses, one complete serving at a time.
Real ingredients
No proprietary blends. Every component is declared on the label.
Real doses
Each serving delivers a meaningful, evidence-informed quantity.
Practical packaging
Single-serve sachets for the ride; tubs for the kitchen.
The range
Five products. One system.
From fuel to hydration to recovery — each product is designed to do one job, and to do it honestly. Sachets for the road; tubs for the kitchen.
Electrolytes
HYDRATE400
Sodium
400 mg
Flavor
Naartjie-Orange
Recovery Mix
RECOVER25
Protein
25 g
Carbohydrate
50 g
Flavor
Naartjie-Orange
Energy Gel
GEL40
Carbohydrate
40 g
Flavor
Lemon-Lime
Energy Bar
RIDE40
Carbohydrate
40 g
Flavor
Naartjie-Orange
Tub range
Built for the kitchen.
Multi-serving tubs for FUEL60, HYDRATE400 and RECOVER25 — the same formulation as the sachets, scaled for daily use.
FUEL60
1 kg
60 g carb · 600 mg sodium
~15 servings
HYDRATE400
135 g
400 mg sodium
~30 servings
RECOVER25
850 g
25 g protein · 50 g carb
~10 servings
Training & race pack combos
Single-serve nutrition built to count.
Monthly delivery boxes matched to your training load, and race-day packs dialled for distance and intensity. Fuel smart. Train consistently. Race prepared.
1 · Monthly delivery
Training volume packs.
6 hours
per week
- FUEL60x8
- HYDRATE400x8
- GEL40x4
- RIDE40x4
- RECOVER25x4
6–8 hours
per week
- FUEL60x10
- HYDRATE400x10
- GEL40x6
- RIDE40x4
- RECOVER25x6
8–12 hours
per week
- FUEL60x14
- HYDRATE400x12
- GEL40x8
- RIDE40x6
- RECOVER25x8
12–18 hours
per week
- FUEL60x20
- HYDRATE400x16
- GEL40x12
- RIDE40x8
- RECOVER25x12
2 · Race-specific packs
Race day. Your plan. Your advantage.
90–100 km
Race pack
- FUEL60x1
- HYDRATE400x2
- GEL40x2
- RIDE40x1
- RECOVER25x1
100–120 km
Race pack
- FUEL60x1
- HYDRATE400x2
- GEL40x3
- RIDE40x1
- RECOVER25x1
200 km
Race pack
- FUEL60x2
- HYDRATE400x4
- GEL40x5
- RIDE40x2
- RECOVER25x2
Crit kit
10 laps · 2.1–3.1 km per lap
- FUEL60x1
- HYDRATE400x1
- GEL40x1
- RIDE40x1
- RECOVER25x1
Portfolio strategy
Seven therapeutic franchises.
Eljays' portfolio is built around defined franchises — not an uncontrolled catalogue — so scientific, regulatory and commercial focus stays sharp.
Anchor franchise
Sports, Recovery & Active Living
Anchored by Cycli Rec. Recovery formulations, topicals, hydration, sleep and cycling first-aid.
Franchise
Respiratory & Seasonal Health
Cough, cold, sore throat, sinus, allergy and paediatric respiratory support.
Franchise
Digestive & Metabolic Health
Antacids, oral rehydration, probiotics, nausea, nutrition and diabetes support.
Franchise
Cardiometabolic & Chronic Care
Hypertension, lipid management, diabetes, fixed-dose combinations and adherence packs.
Franchise
Women's Health
Menstrual, maternal, intimate, menopause and family-planning products.
Franchise
Dermatology & Wound Care
Antifungals, emollients, acne, wound care, antiseptics and topicals.
Franchise
Hospital & Institutional
Licensed distribution, local packaging, hospital generics and cold-chain distribution.
Responsible claims position. Until final classification and claims are formally established, Cycli Rec is positioned conservatively around supporting relaxation, calmness and restful recovery. This product is not marketed as diagnosing, preventing, treating or curing any medical condition.
Interested in stocking Cycli Rec or partnering on a franchise?
Get in touch →