About

An African pharmaceutical enterprise, built from the ground up.

Eljays Institute of Science (Pty) Ltd was established in 2018 to develop, manufacture, distribute and retail locally relevant medicines, complementary medicines and consumer-health products for African markets.

Purpose

To convert African science, resources, knowledge and healthcare needs into quality products that improve health, create economic value and expand access.

Vision

To become a trusted African pharmaceutical manufacturing and market-access company recognised for scientific integrity, locally relevant products and responsible innovation.

Mission

To develop, manufacture, distribute and retail pharmaceutical and health products designed around the realities of African consumers, healthcare providers and health systems.

Lubabalo James Mnyaka
Lubabalo James Mnyaka
Founder & Managing Director
The founder

Medical scientist. Entrepreneur. Cyclist.

Lubabalo James Mnyaka is a South African medical microbiologist who holds a BSc from the University of the Free State, with further studies in Industrial Quality Management, Contracts Drafting, Project Management, Sales Management and business development.

He founded Aflu Med Healthcare in 2014 and Eljays Institute of Science in 2018, bringing together experience in pharmaceutical sales, healthcare technology, product development, quality management and commercial strategy.

As a cyclist, coach and team manager, Lubabalo brings direct consumer insight into the active-lifestyle market that gave rise to Cycli Rec — a product born from his own recovery routines and his connection to Pondoland.

2014
Aflu Med founded
2018
Eljays founded
Credentials & training
  • B.Sc Medical MicrobiologyUniversity of the Free State
  • Sales ManagementUniversity of Cape Town
  • Project ManagementUniversity of Pretoria
  • Contracts DraftingUniversity of Pretoria
  • Industrial Quality ManagementUniversity of the Free State
  • Communications & Computer PracticeMotheo FET
  • YALI FellowshipUSA
  • EntrepreneurshipBranson Centre
  • Youth Enterprise SocietyMember
  • UCI Level 1 CoachingUnion Cycliste Internationale
SAHIA
FM5056
Information Officer
2025-060653
PI Cover
720009193
Positioning

The shift Eljays represents.

FromEljays' intended position
Raw-material supplierFinished-product owner
Product resellerProduct originator
Import dependencyProgressive local production
Isolated retail outletIntegrated market-access network
Unverified traditional claimsResponsible scientific evaluation
African consumptionAfrican intellectual property and value creation
Corporate details

Registered and ready.

Legal name
Eljays Institute of Science (Pty) Ltd
Public-facing identity
Eljays Pharmaceuticals
Registration number
2018/484403/07
Registration date
10 September 2018
Country of incorporation
Republic of South Africa
Founder & Director
Lubabalo James Mnyaka
Company Secretary
Onesimo Mkumbuzi
Registered address
490 Theuns Van Niekerk St, Rooihuiskraal North, Centurion, 0157